The Great Transfer - Advertising

Two things in advertising annoy me immensely; international adverts and needless CGI.

When I see an advert for something, such as yogurt, and the children's voices in no way match their mouths, I want to scream! Surely, as multi-national company as yourselves should have just about enough money to produce adverts specific to the LANGUAGE OF THE FUCKING COUNTRY THEY'RE BEING SHOWN IN.

You can probably get away with it when the languages are quite similar in the mouth-movements required, such as Austria and Germany and Holland and Sweden, but at no point do FRENCH adverts work when voiced-over with ENGLISH words.

There's an even worse example on at the moment; an advert for a pen in which you can clearly see that the children have written in German. And it's not only once and I, being an owlish pedant, picked it out to get annoyed at; the advert clearly shows a close up of the German writing for quite some time.

But it doesn't irk me as much as pointless CGI; when a company, such as a crisp company, create a packet of crisps in 3dMAX instead of just FILMING A FUCKING PACKET OF CRISPS. I know that you're hoping that, if the advert is as hilarious as everyone in the office thinks it is, that you can re-use it when you reduce the size of the packet and change the packaging accordingly, but guess what; NO!

I know that isn't a sensible argument, but NO!

NO!

You have wasted hundred of pounds when you could have just nipped into the factory and taken a packet of crisps. You're not embracing the modern world; you're disregarding your mind and common sense.

I know how much unemployment this would cause, we'd have people sitting on street corners with laptops in front of them displaying a Photoshop-ed image saying "Will Model For Food", but it would be worth it so that I wouldn't have to keep breaking remote controls with my teeth.